What You’ll Learn:
A fuzzy Ideal Customer Profile (ICP) is the #1 reason why startups fail. Value is subjective, what is means depends on who you’re building for. You end up being everybody’s ‘meh’, and nobody’s ‘wow’. This session will help you diagnose whether your company is suffering from ICP misalignment, and outline a step-by-step plan on how to move forward.
Speaker:
Dr. Else van der Berg, interim product lead